I – Interested –

Cultivate a sense of curiosity, develop lifelong learning, gather information from reading and from people, reach out to idea-bearers, keep an open mind.

D – Diversity

Tune in to different wavelengths, see analogies, create diverse workforces, avoid herds, cultivate ‘weak’ ties also, bridge different disciplines

E – Exercise

Intellectual calisthenics: prowl in stores, reflect and record, refine a culture of deliberate observation, develop prototypes, build ideas out of bits and pieces

A – Agile

Create a flow of ideas, rub ideas together, create and move between idea spaces and terrains, let ideas percolate, prioritise and defer some ideas, hang out with freaks!